2018 Has Been The Best Year For APVideo!

We’re celebrating! Not just because it’s Christmas, but because 2018 was our most successful year producing video content in Surrey and Internationally!

Let’s take a look back at what we’ve been up to… First up, CVP Pro Repairs.

Earlier this year we were very excited to release the three videos we produced for CVP, promoting their Pro Repairs department with a rebrand. We worked with the CVP engineers to capture the intricacy and details of deconstructing Cooke cinema prime lenses, stripping the Sony F55, and analyzing the optical performance of lenses in the testing room.

The video content was paramount to the marketing campaign which included showing the 30 second edit before and after every presentation at BSC 2018. We’re really proud of this production, and CVP love it!

The Jockey Club - Epsom Downs Racecourse

At the beginning of the year we also began working with The Jockey Club, in particular Epsom Downs Racecourse to produce a series of fashion based videos to support the Investec Derby campaign. The series featured local milliner, Jessica Rea. We also edited the videos in 16:9 and 1:1 aspect ratios so the videos can be published on a variety of social media platforms.

Preparing for the world class racing at Epsom Downs.

JVC Professional

We embarked on a large studio production for JVC Professional all about their professional video and broadcasting products. Based at South Essex College, we took over the theatrical space and shot the footage for 5 videos that will be used online and at trade shows across the world.

We also collaborated with Atomos, Shape, Bright Tangerine, SoftPanels and Manfrotto to bring the production to life.

Screen Subtitling Systems

We’ve worked with Screen Subtitling Systems for a number of years, producing bespoke animations for a range of their leading global subtitling products and solutions. The products are complex, so animation was the perfect medium to communicate what the products do, and why broadcasters need them.

Additionally, we produced a series of software walkthroughs to demonstrate how to use their ‘WinCaps’ software. The series is based upon screen recordings and voice overs that go through the software operations step by step.

Manfrotto - The Great Outdoors

As part of the global photography and filmmaking equipments Spring marketing strategy, we worked to produce an adventure based video about bushcraft and stand up paddleboarding while demonstrating the use of the new Pro Light Cinematic Expand Backpack.

You can check out the ‘making of’ blog here.

---

Don’t use video? You’re missing out.

---

ZEISS Lenspire

We also collaborated with ZEISS on this production, and reviewed the Milvus Super Speed prime lenses, as well as contributed to their Lenspire blog.

Sandown Park Racecourse - The Jump Finale 2018

We LOVE filming events, so it was really exciting when Sandown Park Racecourse approached us to create an after movie for The Jump Finale Raceday. It’s exhillerating filming live events like this, that’s why producing event video content is our speciality! (We do film conferences, presentations and award ceremonies too).

Shot on Sony a7SII, a6500, Manfotto grip year, Zhiyun Crane 2.

Sandown Park Racecourse - Brigadier Gerard, Apres, Promoting the Coral Eclipse Summer Festival with GB Ladies Hockey Players.

After the success of The Jump Finale 2018 video production, we returned to Sandown Park Racecourse to capture the Brigadier Gerard raceday and the Apres area. To promote the Coral Eclipse Summer Festival we also produced a series of videos with members of the GB Ladies Hockey Team! This was great fun, but a challenge to keep up with the ladies! DJ Reggie Yates gave a sterling set after the racing, he was great to film.

Epsom Downs Racecourse - Investec Derby and Summer Nights Live Music

Continuing our relationship with The Jockey Club, we were asked to film at the world famous Investec Derby 2018. This involved visiting the many areas and attractions of the racecourse and ‘The Hill’, capturing content for sponsorship purposes.

Later that month we also produced four videos to play on the racecourse CCTV and giant screens around the racecourse. This included using archive footage from Derby winners throughout the decades, and creating bespoke animations for iconic moments too.

Fennies - Promotion, Recruitment and the Day of Inspiration

In 2017 we began producing video content for Fennies, a leading nursery group based in the South of England. This summer we were invited back to produce a range of videos to promote the nurseries and it’s facilities, to show their staff in action, and to capture their staff ‘Day of Inpiration’. It’s great fun filming at the nurseries, all of the staff are extremely friendly and the results really work for the nursery group.

KIX18 - Surrey Scouts

Adam is a Scout leader and member of the Surrey Scouts media team. This Summer, Adam travelled with 500 Scouts and leaders to Kandersteg, Switzerland, and captured the journey and adventure all of the young people (and adults) had!

You can read the ‘Sense Of Belonging’ blog post by The Scouts here.

cinema5D - IBC (Amsterdam) and Photokina (Cologne) 2018

We’ve contribued to the worldwide online cinematography and filmmaking website, cinema5D.com for a number of years. Part of the role includes reporting all of the glorious tech news from global trade shows like IBC and Photokina. We produce fast turnaround video edits and articles during the trade shows to ensure cinema5D covers the news extensively and to the highest quality.

---

Don’t use video? You’re missing out.

---

Screen Subtitling Systems - Animations Galore!

As it’s written above, we work with Screen Subtitling Systems on a regular basis which includes updating their animations with new products. This animation is core to the global companies marketing and promotion at worldwide tradeshows.

Kempton Park Racecourse - 32Red Winter Festival Stingers

We were over the moon to expand our video productions for The Jockey Club into Kempton Park Racecourse. On Boxing Day and the 27th, Kempton Park Racecourse will play host to the infamous Winter Festival, sponsored by 32Red. We were tasked with producing a range of stings to count down to the festival. The shoot was challenging; a lovely sunny day when we really wanted cloud!

We adapted to meet the racecourses needs by grading the footage and applying effects to give the stings a wintery feel. This was accompanied by custom graphics, again, following the wintery theme.

Yosemite - On Top Of The World

In October we travelled to Yosemite National Park on a collaborative project between APVideo, Manfrotto, ZEISS, Sennheiser, GoPro and Zhiyun-Tech. We wanted to demonstrate how to capture incredible photos and video while having an adventure. We were priviliged in using one of the first ZEISS Batis 2/40 CF lenses available, as well as capturing 360 degree sound using the Sennheiser Ambeo Smart Headset. This project is currently in the post production stage.

APVideo Wins ‘Best Business For Design or Technology’

We are over the moon to have been recognised for our hard work at the business awards! We support both local and global businesses, organizations and events with bespoke video content, and getting the award brought home all of the hard work we put in for our fantastic clients.

The Ashley Centre - Christmas Light Switch On

For the last four years we’ve worked with The Ashley Centre, another local business in Epsom to capture the Christmas Light Switch On. It’s family fun at it’s best with entertainers, the pantomime cast and of course Santa! It’s wonderful to support another local business.

Fennies International - Multi Language Video Poduction

Fennies is expanding internationally, and with that they wanted a narrative based video production with multi language subtitles. From start to finish, we worked closely with the Fennies marketing team to develop the storyboard, narrative content and the creation of the subtitles in both English and Chinese. We provided a range of video delivery options including ‘burnt in’ subtitles in both languages, as well as the subtitle text files for use on online video platforms.

---

To Review…

As you can see, APVideo has had an incredible year, and we can’t wait for 2019 to start so we can continue the filmmaking adventure. We’re looking to invest into more equipment, expand our team and continue to grow to be the most successful video production company in Surrey.

As well as all of those video productions (and more we can’t share just yet), we’ve also been very grateful to work with our filmmaking friends like Teralon, Warner Vision, JHWF and providing guest lectures and workshops at Kingston University. Collaboration is key in this industry, and we’re always looking to join new teams and crews to produce fantastic content.

---

So, you’ve seen what we do, let’s work together to create something amazing.

---

Behind The Scenes

We shoot in 4K, HD, in slow motion. We integrate with your teams, work together, collaborate and have adventures. We experiment, we create, we succeed. We are APVideo and love making video content. If you haven’t got yours, get in touch with us now!

Rotolight Sound and Light Kit Review!

I have had the Rotolight Sound and Light kit for a little while now, and I like it. I like it even more so because Rotolight has been the only manufacturer to really think about what consumers moving into the industry, and already established creatives would need from the outset. Without light you have no picture, and without sound you only have 50% of that video.Videos with bad or unprepared sound are noticeable, just if the subject of the video was not lit correctly. Unfortunately we are now used to watching and seeing very high quality, glossy pictures with filmic motifs, and excellent sound including orchestral scores. We aspire to work on these 'big budget' productions, or to make videos that look like them, but without thinking about your lighting and sound, you are very far off. I produced this review and the music video using the Canon 5D mark III, and a range of Samyang Cine lenses. To keep the light source and sound as pure as possible, I only used the Rotolight RL-48 B ring light and Roto-Mic. I also used my custom camera rig, which is manufactured by CamSmart, as well as a 5" Lilliput field monitor. I used Adobe Premiere Pro, After Effects and Speedgrade to edit and post-produce the videos.

RL-48 B LED Ring Light

Out of the box, you get everything you need (apart from batteries) to start shooting straight away. The inclusion of a Rotolight belt-bag is fantastic for getting the light out quickly if you are shooting on the run, and for storage while traveling and keeping the batteries, light and accessories safe. One pain I always have, as I am a single shooter is that to change parts of my equipment setup; which means opening my big bag, routing through to find the bit I need and then carrying on. With Rotolights ingenious solutions they have removed that need entirely!

Inside the LED light is a set of ND, skin, colour and minus green filters that can be applied directly inside the housing of the unit itself; no need to carry around filters, gels and pegs to achieve your desired brightness and tone. This is great as no longer do you rely on a bag of old gels to adjust the temperature and brightness of the light source, and all filters are supplied by LEE, so you know you can trust them. The LED's being naturally daylight at 5600K, you are set to use the light in most conditions! For photography and video with people and models, Rod from Rotolight recommended using a softening ND and the skin filter which gently soft lights the subject, with a peachy, wrapping beam. There are no shadows, and the result is a beautiful glimmer of light in the subjects eyes giving them emotion and life.

During my time with the Sound and Light kit, I tested out its practicality when out filming indoors and out on location. Above is a still grab from the indoor shots of Josh performing his lines to the camera; you can see a hint of light in his eyes, and a soft-neutral coverage of his face. This was the look I wanted to achieve; an intimate piece-to-camera. I used the ring light and mic mounted on the hot shoe of my camera setup, this gave a direct beam onto the subject, and would work for any subjects in front of the camera. Indoors the RL-48 ring light gives out a beautiful 140 degree beam of light that wraps around your subject, without any hot spots (usually on the forehead). I was filming a music video, but would work exceptionally well in model and fashion work, where beauty is exaggerated through the images.

It took some innovative thinking to get the lighting right for this continuous tracking shot. Although I was shooting in the afternoon sun, I still needed a key light to keep Josh's face illuminated throughout. The night before we were at the location shooting the same scene, but had the ring light mounted on the camera. This time I needed the source to be much closer, so I whipped out the Manfrotto Magic Arm and Superclamp and clamped the light to the boot of my car. In the still grab above, the light is only a foot away from the left of Josh!

What I found here was the need for a brighter light. The 48-LED ring light provided great overall coverage of my subject, but I required a brighter beam to achieve the desired soft-skin and glimmer in the eye look. Although Rotolight produce large LED lights (Anova) for videography and cinematography, I didn't need that much more power. I think for video it would be great to see this model brighter, or have different brightness levels, as usually you require more light than less - especially when adhering to the 180 degree shutter rule. Once your shutter and aperture are set, the only exposure controlling parameters you have is the ISO/ASA or your light sources brightness, and where you're unable to move the light closer or further away from the subject; having a brighter light from the outset is more beneficial.  This is a small niggle from myself, but can be shown with examples in these still grabs -

(Here the light from a street lamp came in very handy.)

This shot was taken on a 14mm T/3.1 lens at ISO 1250. Although I have remedied the low light in Adobe Speedgrade, a green tint is visible across the frame. A minus green filter is included in the kit which can be used where the green spike (due to LED technology) is prominent, but as I was filming in near darkness I chose not to use the filter to get maximum light output, which by the way is 100w! During the shoot I also used the light hand-held to get intimate with my subject, but not blasting them in the face with an offensive flash gun or LED panel light.

Roto-Mic

Like I mentioned earlier, video is (in most cases) useless without good quality sound. Imagine watching a film or TV program and the sound is noisy and fades in and out as the presenter moves around the frame. It is distracting and essentially draws the audience away from the video, it is suddenly and mostly subconsciously hard to watch and enjoy. With current trends in pro-sumers moving to DSLR to make films and video, there is more pressure on achieving good quality sound when acquiring your footage; the built-in mic does not do your pictures justice.

Here, Rotolight have entered the sound game by producing an on camera directional shotgun mic, with excellent pickup response and sound to noise ratio. When I first started out in freelance videography 3 years ago, I got myself the original Rode VideoMic; it was the best I could afford at the time, and it did the job I needed - to capture good quality audio that will enhance my video. Since then, Sennheizer, Audio-Technica, Hama and many more brands have seen the need for on camera mics for DSLR videographers, and a competitive market has emerged. One that the Roto-Mic will compete very well in due to its superb signal processing and price - an attractive offer to anyone seeking to invest in a cost-effective solution. You will need a 9V battery to power the Roto-mic, but it will last you a good 100 hours.

One very annoying problem with on camera microphones is noise added by the mic's shock mount. The Rode VideoMic I have is notorious for that, creating a squeaking noise as you move or walk with the camera that was audible and therefore recorded into the sound of the video - very unwanted! The Roto-Mic shock mount has been specially designed to minimize any movement the mic may be affected by, holding the capsule stiff, without wobbling on the mount; keeping unwanted noise out.

Rotolight considered many filming scenarios when designing the new mic; it includes a gain adjustment of -10dB to +10dB which is very handy when you are far away from the subject or action, or are filming in a loud and noisy environment. A two step high pass filter is also built into the body of the mic which removes any wind noise and rumbles from the captured sound; perfect when filming outdoors. These small but important features show that Rotolight have done their research into where DSLR videographers are working, and how they need to use their kit.

I was really pleased with the results of the sound recorded with the Roto-Mic, I was expecting another Rode VideoMic moment but it never came. The mic surprised me with its quality recording, and with a little noise reduction in post production the final sound recording is clean and crisp.

Rotolight has also been innovative in their mounting options, considering many different setups with the light and mic together. This makes a lovely change from complex accessories hanging off the camera to use two hot shoe mounts. The option to use the light mount, or to mount the light on the microphone gives you many different setup options that doesn't restrict your shooting, and is not fiddly or complicated to change! I was using the mic and light together; here the mic mounts onto the camera hot shoe, and then the light can be pushed onto the barrel of the microphone. Although I was dubious of this at first, as it would add extra weight to the shock mount and possibly interfere with the sound recording; it has proved me wrong with being fully functional no matter how the light and mic is set up.

My verdict

• Fantastic kit if you are starting out in DSLR videography - a must have kit to get you started.
• Ring light provides excellent soft light for work with models, people, macro and prominent subjects.
• Filters included is really handy, although as I am heavy handed they are sometimes difficult to apply.
• Battery life is second to none - 4 hours with recommended lithium AA batteries (x3) or regular lithium AA (x3) for 3 hours.
• Various mounting options means shooting is not restricted.
• Mic is broadcast quality - remember sound is just as important as video.
• Gain adjustment is handy in quiet and noisy locations.
• The Rotolight bag keeps your hands free!

Of course with every review there are some constructive criticism comments, but not many for me as my experience working with the Rotolight Sound and Light kit has been very pleasant. Firstly, a higher power portable light would be ideal for video, with intensity control. Secondly, now Rotolight has entered the sound game it would be great to see other microphones like hand held bi-directional or even lav mics, and a boost in the recording quality (maybe a Zoom competitor??!). Thirdly, and this isn't criticism, more a request for a flexible light stand or arm so the light can be positioned in extreme and unusual angles.

I am recommending you to go out and get this kit if you're into your DSLR video and photography and need a light source and microphone that you can take to every shoot you go to! It will definitely be coming with me in the future, and I can imagine the RL-48 LED light working fantastically for wedding films and interviews, teamed up with the Roto-Mic and you have a perfect, all in one, on camera 'run and gun' solution to your filmmaking and photography.

You can check out the video I produced for Rotolight demo'ing the new Sound and Light Kit here, and the music video will be released very soon!

[vimeo http://vimeo.com/87515700]

Adams video week roundup!

Blimey lots has been going on over the last week, I hope it has been as hectic for you as it has been for me! Monday started with continuing the design of the graphics for a recycling animation, a daunting task which put my drawing skills to the test. Bearing in mind I've spent the majority of the last year behind a camera, I took my time to learn the techniques I would need to use Illustrator properly. I would usually use Photoshop over Illustrator, but until I recently found out PS is not truly vector, and as I would be using a combination of the Pen tool and others to design the images this was very important, as I would need to transform the graphics later in After Effects.

My best mate Glen came down from Wycombe for a  surprise week to, so I spent plenty of time catching up with him and chatting about work. He gave me so very important advice; "Everything is too complicated these days, you should keep it simple and your audience won't know the difference, especially if it is moving and animated anyway." True words, and I took Glens advice which not only sped up the process, but made me more confident with the work I was producing.

Here's a screenshot to show all of them! (I think I am working on a 10K canvas).

The graphics design has been on-going, I practiced when I was first commissioned, but it just shows how familiarizing yourself with the tools and applications can ease your work! A very very important part of this process was to intensively storyboard and plan each scene, so I know what graphics can be generated beforehand, so I spent a good couple of days story boarding and sketching the graphics I would need, followed by a long list of assets I would go on to to create.

Pre-vis sketches:

For the rest of the week I started importing the graphics into After Effects, and setting up the 15 scenes. I am finally starting to see progress! I am still working on this section, and it will take another week or so to complete all the animations. Again, I storyboarded this in the planning, so I know exactly what to produce for which scene which saves so much time. Also, the best thing about this planning part is that it does not have to be a work of art to depict your ideas, just a simple sketch to represent what you will need to create.

On Thursday I joined a crew of fashion designers, hair stylists and models to film a magazine photoshoot for Sherman Hawthorne (the hair stylist and creative director of the shoot) at The Lemonade Factory studios on Queenstown road. With eccentric styles and art direction, I set about to capture high contrast, dramatic footage which will compliment the photos. It was an early start, here I am waiting for my train at Clapham Junction;

I was a single shooter, I had the pleasure of transporting the equipment to the shoot which included a steadicam vest that I ended up not using. I've learned my lesson here not to take extra kit!

My kit list was as follows:

Canon 5DmkIII (A camera), Canon 60D (B camera)

Tamron 24-70 F/2.8 VC, Samyang 14mm T/3.1 cine, Samyang 35mm T/1.5 cine, Nikkor 50mm F/1.4 manual, Samyang 85mm T/1.5 cine, Sigma 70-200 F/2.8 OS

Manfrotto 755CX3, Manfrotto MVH700AH, Manfrotto Hydra arm and super clamp,

CamSmart camera rig + Lilliput field monitor, CamSmart Stabilizer vest, Flycam Nano

Zoom H6, Rotolight Roto-mic.

As with all of these shoots, time runs short so I was restricted to short burst of filming time with the models to capture the specific ethereal and industrial motif, but I also shot around the photographer to maximize my usable footage. I made use of the 50fps slow motion for the moving shots, so that the models movements are exaggerated, as well as stabilizing the shot.

As the props included wire fencing and chicken wire, aliasing was a problem when shooting shallow depth of field, or at an angle to the object. To remedy this I used a lower aperture (F/4-5.6) for some shots, but also I can add a Gaussian blur in Premiere Pro when editing to soften the lines, gently smoothing out unwanted aliasing.

A couple of frame grabs from the shoot!

Here I'm using a moving shot to create a distorted perspective from outside of the set.

Here I use a low angle shot, removing the identity of the model to create a 'trapped' and 'mysterious' feel to the model, and why she is in the box.

Weekends are always working weekend for creatives and freelancers. I spent yesterday working on the animation of the recycling project again, continuing to compose the scenes using simple 2D shapes and animation styles that have become very popular recently.

I also came across this post from Chase Jarvis about how to manage your time properly, its a great post with a detailed outline of 90-minute working slots that should improve your productivity, I urge you to read it if you're someone like me who can't stop working, then apply the plan to your working life. I know I will be!

Do Less = Do More by Chase Jarvis

I haven't had many #videoquestions come in recently, so please keep them coming so I can help with tips for the community of videographers and creatives! Send them over to me @Plowman91 on Twitter.

Finally, ending with a must watch video, check out Philip Bloom's video shot with the Blackmagic Production Camera, the 4K one at Miami Beach, what do you think of it? Is it worth investing now the Panasonic GH4 is on pre-order and it looks like Sony will have a 4K DSLR announcement coming at NAB2014 too..!!

Philip Blooms Four Corners Miami Beach (Blackmagic 4K camera)

That's all for now folks! Keep the creative juices flowing!

New Rotolight video released for BVE, produced and directed by Adam Plowden Videography!

http://vimeo.com/87515700

Manic at Adam Plowden Video HQ!

Its been incredibly busy over the last few weeks, so apologies for not posting for a while! Lets fill you in. February has been a tough month. Work as been here and there, it is always difficult at this time of year and made even more difficult by starting a new business. I expected a lull at the beginning, so not to lose hope I kept myself busy. Although I haven't been posting, I have been out filming all the time, especially these last couple of days.

Rotolight sent down their awesome ring light and roto-mic, which I have been testing out and reviewing in what feels like all weather conditions! One minute it is sunny, the next it is bucketing it down. A couple of times I got stranded in the downpours with my kit, a prolific moment was this, up in a quiet and forgotten playground near Epsom Downs. I only got 3 shots that day, then the rain came and we retreated.

Since then, the weather has picked up, and so has the tempo of production! I got an email from Rotolight asking if its possible to put a short video together for BVE with the footage I got when using the roto-mic and ring light. Feeling up for a challenge I accepted, and have been busy producing a music video to coincide with the video for BVE! I reeled in one of my good mates Josh McDonough is an awesome musician and producer, currently working on a new studio build to perform in the video, and in return he can have the music video to kick start his recording-producing business.

To show how you can maximize the creativity and convey the flexibility of the Rotolight Sound and Light kit, I used various techniques including mounting on a camera, hand held, and playing with the light to create unique blooming and light effects. I had a few ideas of what the visuals would look like, an intimate piece to camera in the soon to be studio, as well as getting out and using the light in low light situations to add an urban feel.

There will be much more later, but right now I need to continue with the editing and graphics for the Rotolight video!

Planning a product promo + review shoot!

I've been working on the plans for a number of videoshoots to test out the awesome Rotolight mic and LED ring light. As the kit works especially well with people and subject focused shots, I am orchestrating a model/fashion/lifestyle shoot to show off the equipment to its full potential. (Photo from Rotolight website - Rotolight and Jason Lanier)

I spent the morning trawling through various fashion sites, blogs and Pinterest for inspiration on make up, clothing and models. I've never used it before, and from my experience it is a great resource for mass data collection. (The reason I'm not signed up to Pinterest is due to its Terms and Conditions). Building up a mood board, I've narrowed down some ideas and will spend tomorrow wandering around my town to find unexpected gem locations!

If you know any models; male and female, make up artists, fashion designers that would be interested in collaborating then please get them to contact me!!

I've had this idea in my mind, of a young woman running toward the camera as it tracks backwards, she holds her shirt together around her chest, hanging on to lace summer sandals. Cuts to her feet as she skips to slip her sandals on, slow motion playing a big part here.

Close up of her glorious smiling face as she races forward, her hair like silk in the wind flowing as she exits the frame. Tracking behind, as the young woman continues her path, into the horizon and out of focus as the camera slows and tracks high in the air.

(Ideas Intellectual Property of Adam Plowden 2014) muah!

That is all your getting for now, a teaser while I magic up the rest!

I'll be posting later about the questions I got via Twitter and Facebook; choosing your camera - is a camcorder an option for you? As well as analyzing picture profiles and how using filters can help your video! Much more to come, so share!

Working on a photography presentation and I came across this gem!

Prepping for tomorrows workshop at Glyn, getting art students to think out of the box and get more creative with their photography and graphics work! I was searching for some new photos of my work and came across this little gem from the Surrey Wedding Show at Sandown Park!

Photoshoot with Leanne Cook Make Up Artist

A couple of snaps from today's photoshoot with Leanne Cook Make Up Artist for models and stars, thanks to Glen Symes for the help, and of course to our beautiful model Becky!