There is no stronger method of transforming brand identity than through video and animation. We worked with ACL through their rebrand to develop and produce content that represents the new company direction and look.
2018 Has Been The Best Year For APVideo!
We’re celebrating! Not just because it’s Christmas, but because 2018 was our most successful year producing video content in Surrey and Internationally!
Let’s take a look back at what we’ve been up to… First up, CVP Pro Repairs.
Earlier this year we were very excited to release the three videos we produced for CVP, promoting their Pro Repairs department with a rebrand. We worked with the CVP engineers to capture the intricacy and details of deconstructing Cooke cinema prime lenses, stripping the Sony F55, and analyzing the optical performance of lenses in the testing room.
The video content was paramount to the marketing campaign which included showing the 30 second edit before and after every presentation at BSC 2018. We’re really proud of this production, and CVP love it!
The Jockey Club - Epsom Downs Racecourse
At the beginning of the year we also began working with The Jockey Club, in particular Epsom Downs Racecourse to produce a series of fashion based videos to support the Investec Derby campaign. The series featured local milliner, Jessica Rea. We also edited the videos in 16:9 and 1:1 aspect ratios so the videos can be published on a variety of social media platforms.
Preparing for the world class racing at Epsom Downs.
JVC Professional
We embarked on a large studio production for JVC Professional all about their professional video and broadcasting products. Based at South Essex College, we took over the theatrical space and shot the footage for 5 videos that will be used online and at trade shows across the world.
We also collaborated with Atomos, Shape, Bright Tangerine, SoftPanels and Manfrotto to bring the production to life.
Screen Subtitling Systems
We’ve worked with Screen Subtitling Systems for a number of years, producing bespoke animations for a range of their leading global subtitling products and solutions. The products are complex, so animation was the perfect medium to communicate what the products do, and why broadcasters need them.
Additionally, we produced a series of software walkthroughs to demonstrate how to use their ‘WinCaps’ software. The series is based upon screen recordings and voice overs that go through the software operations step by step.
Manfrotto - The Great Outdoors
As part of the global photography and filmmaking equipments Spring marketing strategy, we worked to produce an adventure based video about bushcraft and stand up paddleboarding while demonstrating the use of the new Pro Light Cinematic Expand Backpack.
Don’t use video? You’re missing out.
ZEISS Lenspire
We also collaborated with ZEISS on this production, and reviewed the Milvus Super Speed prime lenses, as well as contributed to their Lenspire blog.
Sandown Park Racecourse - The Jump Finale 2018
We LOVE filming events, so it was really exciting when Sandown Park Racecourse approached us to create an after movie for The Jump Finale Raceday. It’s exhillerating filming live events like this, that’s why producing event video content is our speciality! (We do film conferences, presentations and award ceremonies too).
Shot on Sony a7SII, a6500, Manfotto grip year, Zhiyun Crane 2.
Sandown Park Racecourse - Brigadier Gerard, Apres, Promoting the Coral Eclipse Summer Festival with GB Ladies Hockey Players.
After the success of The Jump Finale 2018 video production, we returned to Sandown Park Racecourse to capture the Brigadier Gerard raceday and the Apres area. To promote the Coral Eclipse Summer Festival we also produced a series of videos with members of the GB Ladies Hockey Team! This was great fun, but a challenge to keep up with the ladies! DJ Reggie Yates gave a sterling set after the racing, he was great to film.
Epsom Downs Racecourse - Investec Derby and Summer Nights Live Music
Continuing our relationship with The Jockey Club, we were asked to film at the world famous Investec Derby 2018. This involved visiting the many areas and attractions of the racecourse and ‘The Hill’, capturing content for sponsorship purposes.
Later that month we also produced four videos to play on the racecourse CCTV and giant screens around the racecourse. This included using archive footage from Derby winners throughout the decades, and creating bespoke animations for iconic moments too.
Fennies - Promotion, Recruitment and the Day of Inspiration
In 2017 we began producing video content for Fennies, a leading nursery group based in the South of England. This summer we were invited back to produce a range of videos to promote the nurseries and it’s facilities, to show their staff in action, and to capture their staff ‘Day of Inpiration’. It’s great fun filming at the nurseries, all of the staff are extremely friendly and the results really work for the nursery group.
KIX18 - Surrey Scouts
Adam is a Scout leader and member of the Surrey Scouts media team. This Summer, Adam travelled with 500 Scouts and leaders to Kandersteg, Switzerland, and captured the journey and adventure all of the young people (and adults) had!
You can read the ‘Sense Of Belonging’ blog post by The Scouts here.
cinema5D - IBC (Amsterdam) and Photokina (Cologne) 2018
We’ve contribued to the worldwide online cinematography and filmmaking website, cinema5D.com for a number of years. Part of the role includes reporting all of the glorious tech news from global trade shows like IBC and Photokina. We produce fast turnaround video edits and articles during the trade shows to ensure cinema5D covers the news extensively and to the highest quality.
Don’t use video? You’re missing out.
Screen Subtitling Systems - Animations Galore!
As it’s written above, we work with Screen Subtitling Systems on a regular basis which includes updating their animations with new products. This animation is core to the global companies marketing and promotion at worldwide tradeshows.
Kempton Park Racecourse - 32Red Winter Festival Stingers
We were over the moon to expand our video productions for The Jockey Club into Kempton Park Racecourse. On Boxing Day and the 27th, Kempton Park Racecourse will play host to the infamous Winter Festival, sponsored by 32Red. We were tasked with producing a range of stings to count down to the festival. The shoot was challenging; a lovely sunny day when we really wanted cloud!
We adapted to meet the racecourses needs by grading the footage and applying effects to give the stings a wintery feel. This was accompanied by custom graphics, again, following the wintery theme.
Yosemite - On Top Of The World
In October we travelled to Yosemite National Park on a collaborative project between APVideo, Manfrotto, ZEISS, Sennheiser, GoPro and Zhiyun-Tech. We wanted to demonstrate how to capture incredible photos and video while having an adventure. We were priviliged in using one of the first ZEISS Batis 2/40 CF lenses available, as well as capturing 360 degree sound using the Sennheiser Ambeo Smart Headset. This project is currently in the post production stage.
APVideo Wins ‘Best Business For Design or Technology’
We are over the moon to have been recognised for our hard work at the business awards! We support both local and global businesses, organizations and events with bespoke video content, and getting the award brought home all of the hard work we put in for our fantastic clients.
The Ashley Centre - Christmas Light Switch On
For the last four years we’ve worked with The Ashley Centre, another local business in Epsom to capture the Christmas Light Switch On. It’s family fun at it’s best with entertainers, the pantomime cast and of course Santa! It’s wonderful to support another local business.
Fennies International - Multi Language Video Poduction
Fennies is expanding internationally, and with that they wanted a narrative based video production with multi language subtitles. From start to finish, we worked closely with the Fennies marketing team to develop the storyboard, narrative content and the creation of the subtitles in both English and Chinese. We provided a range of video delivery options including ‘burnt in’ subtitles in both languages, as well as the subtitle text files for use on online video platforms.
To Review…
As you can see, APVideo has had an incredible year, and we can’t wait for 2019 to start so we can continue the filmmaking adventure. We’re looking to invest into more equipment, expand our team and continue to grow to be the most successful video production company in Surrey.
As well as all of those video productions (and more we can’t share just yet), we’ve also been very grateful to work with our filmmaking friends like Teralon, Warner Vision, JHWF and providing guest lectures and workshops at Kingston University. Collaboration is key in this industry, and we’re always looking to join new teams and crews to produce fantastic content.
So, you’ve seen what we do, let’s work together to create something amazing.
Behind The Scenes
We shoot in 4K, HD, in slow motion. We integrate with your teams, work together, collaborate and have adventures. We experiment, we create, we succeed. We are APVideo and love making video content. If you haven’t got yours, get in touch with us now!
Why film, video and media is PERFECT for business, events and more! New infographics from APVideo on telling stories for you!
Now, more and more audiences are accessing content on mobile devices, all the time.
What is the best method of reaching them, promoting your products/talents/business/events, building a personality and telling a story? It's film, video and media of course!
I've researched the latest statistics from Cisco and other sources, combined with my own experience for these new infographics. The results are fantastic as it shows:
'Using film, video and rich media is proven for a high return on investment (ROI)'
Why film, video and rich media is perfect for business, organizations, online, offline, live marketing, branding, promotion, communication and advertising. Tell your story with APVideo.
The stats speak for themselves. Video is now a powerful communication tool for connecting and reaching audiences on a global, 24/7 platform. Tell your story with APVideo.
If you would like more info about how film and rich media can benefit your business, products, events then just get in touch!
Proud to share some client testimonials!
Thank you all for the feedback!
I've finally had a chance to whip up some of the testimonials I've received from past clients, it's always great to read what an impact your work has made!
APV wows Screen Subtitling Systems with promo animation
APV has completed the first phase of the new 'Screen Subtitling Systems' branding campaign, designing and producing an animation about the company.
I began the pre-production of the Screen animations at the beginning of the year, developing a house style and recognized visual aesthetic that can be followed for future productions, this became the identity and format of the animations. Getting pencil on paper is my favourite way of developing ideas, especially for a graphics-based production. It allows you to clearly visualize ideas, inspiration and lay out the beginning, middle and end of the story.
The assets were all created in Illustrator or After Effects (using the Shape Layer tools), in 4K. I chose to offer this resolution because it would allow the Screen Systems marketing team to re-purpose the animation for print and digital media as well as future proofing for years to come.
After the assets and basic storyline was set, I blocked out the animation with voice over ideas to determine the duration and visual content - motion infographics must be entertaining and eye-catching, but must also convey the branding and professionalism of the client. An animation that is too long will bore viewers, so I capped the duration at 1:45.
I kept the marketing team up to date with progress and idea updates as well as a number of drafts through Vimeo, and after a number of months of production the animation was completed just before the NAB deadline. Screen are over the moon with the results, and so am I!
Screen will be displaying the animation on their stand at NAB Show 2015, in its native 4K resolution! Check out the animation here, and read the feedback/testimonial below.
Dean Wales (PR and Marketing, Screen Subtitling Systems) gives his fantastic feedback -
"Fresh, keen, knowledgeable, assertive, great to work with and incredibly talented. They're attributes you don't find together too often these days in one person but Adam has them all. Having met Adam at IBC when he filmed a colleague of mine, we knew he'd be the guy to produce our corporate, animated video. He grasped the brief instantly and completely understood our company, its values, our brand and indeed the industry within which we operate. And as for the video? Well the results are amazing. So much so we've commissioned him to produce individual product presentation animations for us. Thanks Adam."
Interview with John Sinclair and new Manfrotto gear!
Hello, yesterday was an awfully hectic day.. Just as I was due to leave for London to film and conduct an interview with John Sinclair, there was a massive knock on the door.. A delivery man with two big Manfrotto boxes, Christmas came early!! For the new year, and as I now have the financial backing to launch Adam Plowden Videography I needed to step up the grip gear I use, especially as I am a single shooter keeping light is key.
Kit list - Magnesium Q5 ball head, Hydro-static magic arm + clamp, 775CX3 legs, 500AH head - pictures soon!
After much research into the many models of fluid video heads, tripods, ball heads and more, the list came together and off it was sent. I had been wondering to myself when the bits would arrive, as I was due to be going down to Devon this weekend to film with Bjorn Thomassen for product promotion and films for a conference, so the timing was perfect.
I quickly unboxed the gear and checked it out, to quickly pack it away again into my kit bag and leave for London! Having a carbon fiber tripod makes so much difference to the carrying weight, and it almost feels nicer to use.. Probably because it is so new haha!
![1464738_10153571677610510_1940877368_n[1]](http://ajp1991.files.wordpress.com/2013/12/1464738_10153571677610510_1940877368_n1.jpg)
Filming the interview with John was fantastic. If you don't know who John Sinclair is (like I did a couple of months ago) then wikipedia gives a basic overview, but listening and talking to John during the interview opened up a whole new person than what was written.
Here's a still from the interview, that I will be editing over Christmas for a short documentary for Iron Man Records. Cheers Caleb for the use of your massive flat!
Anyways, I am now finishing off the John Sinclair Viper Madness gig video, and it should be up and viewable by the end of the weekend, so if you missed the show and want to check out John and his Vipers LIVE, then keep checking for the link!
What's all this talk about work?!
Yep, lots of work talk today as I had a meeting at Glyn Technology School about producing a promotional video for the GLF schools conference! I didn't go to Glyn to study many years ago, but I heard about their Media department from Glen.. So I wrote up a proposal offering workshops for media students interested in getting into the video and broadcasting industry!
That however is a side note to today's events! I'm just about to send off the project breakdown for the video, I've racked my brains and done a load of research into the primary and junior schools that are part of The Glyn Learning Foundation in the surrounding area, to include in the video. Fingers crossed it gets the go ahead as it will keep me busy for the next month!
The school is taking advantage of the awesome 10% discount I'm offering on all productions until the 15th of November so if you want to save then get in touch!