recycling

Proud to share some client testimonials!

Thank you all for the feedback!

I've finally had a chance to whip up some of the testimonials I've received from past clients, it's always great to read what an impact your work has made!

The relief of finishing a project

The Epsom and Ewell Borough Council Recycling video is hereby complete! Wow it feels good to get the videos finally exporting. This has been a great project to work on, combining 2D animation with live action video which is something I haven't done in a while!

I'm so happy I've had the chance to work on this, it has made me realize much more about how we as a community treat this green land, and I hope that this video makes a difference.

The finished video will be uploaded and shared very soon!

Got your to do list?

I have. It is quite long too, and all the things on the 'to do' list have to be done before I start the next video production... Daunting! Easter holiday weekend as a lovely one, with warm sunshine glowing over the Surrey countryside I ventured into the great outdoors to Leith Hill for a day of walking and geo-caching . Of course, the camera came with me to capture the happenings.

leith hill with the mates (definitely a little out of focus) leith hill with the mates (Photos copyright Adam Plowden 2014)

I am finalizing the details of the Recycling video for my council, on Friday I'm recording the voice over, the last component needed for me to complete the video! It has been a long project, but definitely worth the hard work animating. On Monday I went into Epsom with John from JHWF to film the ending shot from the DJI Phantom drone and the GoPro Hero 2. I decided to use an aerial shot as the last one, as this reinforces the community aspect of recycling to benefit our local area, as well as seeing all of the green land that surrounds Epsom.

Recycle your waste today photo copyright Adam Plowden Videography 2014  aerial video videography dji phantom gopro drone

Photo copyright Adam Plowden 2014.

I am getting a plan together for the new Manfrotto School of Excellence video series I'm going to produce, so please send over any questions on equipment, techniques, settings, videography or DSLR that I will answer in the video series on getting started with video.

Sorry for the silence!

Blimey, wiping the dust from my blog I can see it has been neglected over the last couple of weeks. I can explain this, I've buried my head deep into working on a recycling video for my local council. For this I have designed and animated original graphics in Illustrator and After Effects, to be edited together in Premiere Pro. I can't give too much of what I'm working on away until the video is publicly released on the council website and other displays around the town of Epsom! But as you are a dedicated lot, and showing you the techniques I used won't do any harm!

Here's a screenshot from my AE window. Here you can see the little graphics floating around in the background, and overlaid on top is animated text.

recycling animation graphics motion vfx gfx design illustrator after effects I've used pre-comps here to create different sections of each 'clip'. This allowed me to keep my timeline and frame tidy as I would only be working on specific parts of the clip at a time. For example, in the above frame the little graphics are pre-composed with their animation keyframes, so I can layer up the blur and text on top to be revealed later. For each 'clip' I also pre-composed all of the text as these are animated individually using various effects.

recycling animation graphics motion vfx gfx design illustrator after effects  particle world simulation Some of the more complex motion graphics, here I used falling particles (Particle World II) to fill up the alpha channel of a recyclable object, where a mask then revealed a solid; making the object look like it is filling up with the falling particles. To create this effect I changed the physics parameters to allow the particles to fall slowly, and spread as they go. Remember to use random seed when duplicating effects like this too ;)

filming videography videographer dslr film interview To add to the emotive feeling of the video, it was important to include human thoughts and processes on why recycling is important and beneficial to the environment and us! This is me interviewing Alan about how easy it is for him to recycle.

Equipment used includes: Canon 5D mkIII, Tamron 24-70mm F/2.8 VC, Zoom H6, Sennheiser ENG-G3, Rotolight RL-48, Manfrotto 755 carbon fibre pro tripod and MVH500.

This was a quick and easy shoot, using DSLR for videography means I have great light sensitivity in post places and it is easy to set up. I used the Rotolight to kick a little more into Alan's face, and recorded using a wireless lav mic and the XY stereo mic on the Zoom for a backup. Setup-interview-de-rig took one hour.

Pleased with the outcome, I got onto editing the sequences together now that the animation was looking good!

filming videography videographer dslr film interview In Premiere Pro, I used the Luma Corrector and RGB Curves to adjust the exposure and colour balance of the clips, here you can see the split view with the original on the right and the edited on the left. The Luma Corrector does a great job of removing Gamma, which takes out a gamma curve (grey) from the footage and can be used with contrast to create a really punchy, cinematic look.

With still more to go, and an aerial shot from a DJI to go and film, I am eager to see peoples reactions when the video is complete!

Adams video week roundup!

Blimey lots has been going on over the last week, I hope it has been as hectic for you as it has been for me! Monday started with continuing the design of the graphics for a recycling animation, a daunting task which put my drawing skills to the test. Bearing in mind I've spent the majority of the last year behind a camera, I took my time to learn the techniques I would need to use Illustrator properly. I would usually use Photoshop over Illustrator, but until I recently found out PS is not truly vector, and as I would be using a combination of the Pen tool and others to design the images this was very important, as I would need to transform the graphics later in After Effects.

My best mate Glen came down from Wycombe for a  surprise week to, so I spent plenty of time catching up with him and chatting about work. He gave me so very important advice; "Everything is too complicated these days, you should keep it simple and your audience won't know the difference, especially if it is moving and animated anyway." True words, and I took Glens advice which not only sped up the process, but made me more confident with the work I was producing.

Here's a screenshot to show all of them! (I think I am working on a 10K canvas).

screenshot graphics design drawing art 2d vector create illustrator

The graphics design has been on-going, I practiced when I was first commissioned, but it just shows how familiarizing yourself with the tools and applications can ease your work! A very very important part of this process was to intensively storyboard and plan each scene, so I know what graphics can be generated beforehand, so I spent a good couple of days story boarding and sketching the graphics I would need, followed by a long list of assets I would go on to to create.

Pre-vis sketches:

design plan planning graphics creation motion animation

For the rest of the week I started importing the graphics into After Effects, and setting up the 15 scenes. I am finally starting to see progress! I am still working on this section, and it will take another week or so to complete all the animations. Again, I storyboarded this in the planning, so I know exactly what to produce for which scene which saves so much time. Also, the best thing about this planning part is that it does not have to be a work of art to depict your ideas, just a simple sketch to represent what you will need to create.

graphic storyboard plan pre-production animation motion graphics

On Thursday I joined a crew of fashion designers, hair stylists and models to film a magazine photoshoot for Sherman Hawthorne (the hair stylist and creative director of the shoot) at The Lemonade Factory studios on Queenstown road. With eccentric styles and art direction, I set about to capture high contrast, dramatic footage which will compliment the photos. It was an early start, here I am waiting for my train at Clapham Junction;

video shoot equipment kit list manfrotto camera dslr fashion hair photoshoot lemonade factory

I was a single shooter, I had the pleasure of transporting the equipment to the shoot which included a steadicam vest that I ended up not using. I've learned my lesson here not to take extra kit!

My kit list was as follows:

Canon 5DmkIII (A camera), Canon 60D (B camera)

Tamron 24-70 F/2.8 VC, Samyang 14mm T/3.1 cine, Samyang 35mm T/1.5 cine, Nikkor 50mm F/1.4 manual, Samyang 85mm T/1.5 cine, Sigma 70-200 F/2.8 OS

Manfrotto 755CX3, Manfrotto MVH700AH, Manfrotto Hydra arm and super clamp,

CamSmart camera rig + Lilliput field monitor, CamSmart Stabilizer vest, Flycam Nano

Zoom H6, Rotolight Roto-mic.

As with all of these shoots, time runs short so I was restricted to short burst of filming time with the models to capture the specific ethereal and industrial motif, but I also shot around the photographer to maximize my usable footage. I made use of the 50fps slow motion for the moving shots, so that the models movements are exaggerated, as well as stabilizing the shot.

As the props included wire fencing and chicken wire, aliasing was a problem when shooting shallow depth of field, or at an angle to the object. To remedy this I used a lower aperture (F/4-5.6) for some shots, but also I can add a Gaussian blur in Premiere Pro when editing to soften the lines, gently smoothing out unwanted aliasing.

A couple of frame grabs from the shoot!

fashion photo video shoot at the lemonade factory cinematic videography steadicam Here I'm using a moving shot to create a distorted perspective from outside of the set.

fashion photo video shoot the lemonade factory cinematic videography trapped cage bw Here I use a low angle shot, removing the identity of the model to create a 'trapped' and 'mysterious' feel to the model, and why she is in the box.

Weekends are always working weekend for creatives and freelancers. I spent yesterday working on the animation of the recycling project again, continuing to compose the scenes using simple 2D shapes and animation styles that have become very popular recently.

I also came across this post from Chase Jarvis about how to manage your time properly, its a great post with a detailed outline of 90-minute working slots that should improve your productivity, I urge you to read it if you're someone like me who can't stop working, then apply the plan to your working life. I know I will be!

Do Less = Do More by Chase Jarvis

I haven't had many #videoquestions come in recently, so please keep them coming so I can help with tips for the community of videographers and creatives! Send them over to me @Plowman91 on Twitter.

Finally, ending with a must watch video, check out Philip Bloom's video shot with the Blackmagic Production Camera, the 4K one at Miami Beach, what do you think of it? Is it worth investing now the Panasonic GH4 is on pre-order and it looks like Sony will have a 4K DSLR announcement coming at NAB2014 too..!!

Philip Blooms Four Corners Miami Beach (Blackmagic 4K camera)

That's all for now folks! Keep the creative juices flowing!

Update from Adam!

It has been a very busy couple of weeks since BVE, which by the way was great this year. I was over the moon to see the new finalized range of Manfrotto LED Spectra light panels which I got to test out a couple of years ago. Seeing products develop over a long period of time is interesting, even more so when your opinion is considered in how the final product should perform. Manfrotto also had their re-designed SIMPLA rig to demo, a much lighter and more ergonomic model I must say which is compatible with 15mm rig accessories like their matte box and electronic remote control.

schneider kreuznach optics lens for cinematography bve 1

As well as that, Manfrotto have also joined forces with Schneider Kreuznach optics (page in German), who have a new range of cinema lenses, specifically designed with ease of use in mind. All of the lenses from 24mm to 135mm have the same filter size, length and focus rotation to make filming with a range of the lenses effortless, simply change the lens and your peripherals stay in position. The optics of the lenses blew me away. Even in the well lit Excel, the background bokeh was stunning, soft yet so crisp. I cannot wait to get my hands on them. I think the combination of the new Manfrotto 055 tripod, the SIMPLA rig and Schneider glass will be a killer cine kit, delivering incredible visuals, making your shoot run smoothly, and at a low cost. Give it a year and this will be the go to package for production rentals, and part of every kit bag.

schneider kreuznach optics lens for cinematography bve 2

In other news, I've been working with EEBC on a couple of projects; a short video on recycling and another about a Wellbeing centre for those suffering with dementia and their carers. Both projects have messages that are close to me, so I've been working hard to blow my clients expectations out of the water. For the recycling video, I'm combining video with animation to show why recycling food and material waste is ever more important today; generating renewable electricity and resources. The Wellbeing centre video will be live action video, featuring the range of activities available to those in the community as well as the vast benefits to carers and visitors to the centre.

So, busy busy at the moment. I'm also meeting some designers from the fashion label ACF (Art Comes First) next week about another video featuring the design process here in London. Very exciting, I've been patiently waiting for an art-collaboration project to come along, it's what I started the business for!

I've had no #videoquestions for a while, so remember to keep them coming to @Plowman91!

Remember, inspiration is everywhere so take your camera with you!

excel centre bve london photo camera dslr inspiration

EDIT!!!! Just remembered to include this, I spoke to an un-named informant about the new Samyang/Rokinon VDSLR cine lenses and whether any new models are going to be released. Our brief chat resulted in confirming rumours of a 50mm and 135mm cine lenses coming very soon! I think it's exactly what the lens range needs, and I will certainly be investing in the 135mm if it is at T/2.2, or pushing it at T/1.8 would be a dream come true. So hear my thoughts Samyang/Rokinon!