As it reads above, I have been very busy recently with pre-production for a number of up coming projects, one of which is with Screen Subtitling Systems!

Screen is creating new branding for sales and online, and to go with that I've been set the task of producing a number of animations for them. I've done plenty of research into Screen, and have a great relationship with the marketing team, which means we have very good communication.

Tip No.1: build relationships from the outset of meeting someone.

Since our last meeting, I've developed a number of mood boards and narrative/VO ideas of the script/dialogue and a storyboard to go with it to represent the animations on screen. After drawing a number of ideas and storyboards I managed to narrow down the content for the first animation, and the graphics as well. I've then worked this into an After Effects storyboard with still images for preparation for a presentation.

Tp No.2: preparation and planning what you are going to do, for when, any why is really important. In terms of the animations I'm working with, that means producing mood boards, storyboards, sketches and basic designs, building into digital mock ups. These can then be used as elements in the animations!

I've also been out with Glen, we had a walk around Leith Hill a couple of weekends ago, I took the 24-70 and 100mm L on the 5D mk III. The hill was so high up that we were in cloud, combined with a constant beautiful golden hour made for beautiful photos. Glen took his film camera with him, and captured some gorgeous shots. Here's some of mine..

I'm still working on the videography business/investment post, it is a long one as you can imagine but it will be coming soon. I'll be going the the CVP Sony A7S event featuring Philip Bloom on the 11th which will be a great contributor to my knowledge. As well as narrowing down potential kit choices for this years video productions, I may be able to get some info from the CVP team about my potential kit choices and finance options.

“UPDATE (06/02/2015) Canon have now officially announced two new 5D model DSLR’s with a 50MP count, with a photography focus rather than video. This reinforces industry voices that Canon are pushing video pro’s up to their high end cinema cameras.. Sony for me I think!”

— http://www.newsshooter.com/2015/02/06/canon-launch-5ds-and-5ds-r-video-features-take-back-seat-to-high-res-stills/

Tip No.3: Never stop learning. Get yourself to BVE for FREE from the 24th-26th Feb for seminars on 4K, editing, lighting, broadcast and the great expo!

Lastly, back in the beginning of January I was out filming Sarah and Matt's wedding. I started with the preparations while Glen was at the venue capturing some shots of the location, Matt and the guests arriving. I had the Pro Media Gear Dual-arc slider on Manfrotto 055 Pro-B legs, with a range of lenses for shooting in potential low light (not knowing what the day or location might turn out like later on, and if the weather changes..)

Chosen equipment for filming a funky wedding - Canon 5D plus a range of fast zooms and primes. Not to forget audio!

I captured some of the days footage in 50fps slow mo, when the light was available for a little bit of luxury with moving shots. When in video mode on the 5D mk III the 50fps mode is only available in 720p, not 1080p. This does make the footage softer, but I've found using the Red Giant 'Instant 4K' plug-in works well to upscale the clips to 1080, and sharpen them a little.

Throughout the day I switched mainly between the Tamron 24-70 and Canon 100mm L for wide/standard framing and then more detail/close ups. I've found this works well as there is no 24-135 F/2.8.. If you are working with a Canon 60D, or an APS-C camera you get a lovely look when using an 85mm or 100mm (as the focal length is multiplied), with a pretty bokeh as well. For cool-perspective ultra wide angle, the Samyang 14mm T/3.1 works a treat, for skate videos and music videos where you want to warp reality a little!

There will be more on the wedding film production in an up coming Manfrotto Ambassador blog!

Tip No.4: tell a story through your video/film, narrative-speaking there is a beginning, middle and end set around key events. It may sound like redundant advice, but many videos I watch fail to build the narrative or story through the visuals. It provides an immersive experience for your viewers, getting them involved with what you've produced.

*Now following up a few days later, the meeting with Screen went very well, I traveled up to their Suffolk HQ, a beautiful old building in the country. Myself, the marketing dept and business development were present as I showed my basic concepts and ideas, and we discussed further the ideas and terminology.

Tip No.5: if you're working with clients in a different industry to yours, do your best to learn as much as you can about their business, products, services, strategies, and what their clients want.

This has been fantastic progress for the end of January, which is usually a slow month for productions. With the wedding film almost complete, and the design beginning for the Screen Systems project I am confident it's the beginning to a great year. Not to mention the potential of IABM event coverage too! I'm due to visit the IABM team next week to talk further about this years videography.

After the CVP event with PB I'm sure to have worked to some conclusion for the video business investment post, but it may have to wait until BVE.. We shall see!

Some macro photography going on in the background, little herbs going!

From a quick walk in the morning.. Kids in Epsom and Ewell leaving their childhood behind!

Keep an eye out for my new Manfrotto Ambassador blog about filming weddings with Manfrotto gear, and I'm going up to London tonight for some night photography so I'll share the results with you later!

Blimey lots has been going on over the last week, I hope it has been as hectic for you as it has been for me! Monday started with continuing the design of the graphics for a recycling animation, a daunting task which put my drawing skills to the test. Bearing in mind I've spent the majority of the last year behind a camera, I took my time to learn the techniques I would need to use Illustrator properly. I would usually use Photoshop over Illustrator, but until I recently found out PS is not truly vector, and as I would be using a combination of the Pen tool and others to design the images this was very important, as I would need to transform the graphics later in After Effects.

My best mate Glen came down from Wycombe for a surprise week to, so I spent plenty of time catching up with him and chatting about work. He gave me so very important advice; "Everything is too complicated these days, you should keep it simple and your audience won't know the difference, especially if it is moving and animated anyway." True words, and I took Glens advice which not only sped up the process, but made me more confident with the work I was producing.

Here's a screenshot to show all of them! (I think I am working on a 10K canvas).

The graphics design has been on-going, I practiced when I was first commissioned, but it just shows how familiarizing yourself with the tools and applications can ease your work! A very very important part of this process was to intensively storyboard and plan each scene, so I know what graphics can be generated beforehand, so I spent a good couple of days story boarding and sketching the graphics I would need, followed by a long list of assets I would go on to to create.

Pre-vis sketches:

For the rest of the week I started importing the graphics into After Effects, and setting up the 15 scenes. I am finally starting to see progress! I am still working on this section, and it will take another week or so to complete all the animations. Again, I storyboarded this in the planning, so I know exactly what to produce for which scene which saves so much time. Also, the best thing about this planning part is that it does not have to be a work of art to depict your ideas, just a simple sketch to represent what you will need to create.

On Thursday I joined a crew of fashion designers, hair stylists and models to film a magazine photoshoot for Sherman Hawthorne (the hair stylist and creative director of the shoot) at The Lemonade Factory studios on Queenstown road. With eccentric styles and art direction, I set about to capture high contrast, dramatic footage which will compliment the photos. It was an early start, here I am waiting for my train at Clapham Junction;

I was a single shooter, I had the pleasure of transporting the equipment to the shoot which included a steadicam vest that I ended up not using. I've learned my lesson here not to take extra kit!

My kit list was as follows:

Canon 5DmkIII (A camera), Canon 60D (B camera)

Tamron 24-70 F/2.8 VC, Samyang 14mm T/3.1 cine, Samyang 35mm T/1.5 cine, Nikkor 50mm F/1.4 manual, Samyang 85mm T/1.5 cine, Sigma 70-200 F/2.8 OS

Manfrotto 755CX3, Manfrotto MVH700AH, Manfrotto Hydra arm and super clamp,

CamSmart camera rig + Lilliput field monitor, CamSmart Stabilizer vest, Flycam Nano

Zoom H6, Rotolight Roto-mic.

As with all of these shoots, time runs short so I was restricted to short burst of filming time with the models to capture the specific ethereal and industrial motif, but I also shot around the photographer to maximize my usable footage. I made use of the 50fps slow motion for the moving shots, so that the models movements are exaggerated, as well as stabilizing the shot.

As the props included wire fencing and chicken wire, aliasing was a problem when shooting shallow depth of field, or at an angle to the object. To remedy this I used a lower aperture (F/4-5.6) for some shots, but also I can add a Gaussian blur in Premiere Pro when editing to soften the lines, gently smoothing out unwanted aliasing.

A couple of frame grabs from the shoot!

Here I'm using a moving shot to create a distorted perspective from outside of the set.

Here I use a low angle shot, removing the identity of the model to create a 'trapped' and 'mysterious' feel to the model, and why she is in the box.

Weekends are always working weekend for creatives and freelancers. I spent yesterday working on the animation of the recycling project again, continuing to compose the scenes using simple 2D shapes and animation styles that have become very popular recently.

I also came across this post from Chase Jarvis about how to manage your time properly, its a great post with a detailed outline of 90-minute working slots that should improve your productivity, I urge you to read it if you're someone like me who can't stop working, then apply the plan to your working life. I know I will be!

Do Less = Do More by Chase Jarvis

I haven't had many #videoquestions come in recently, so please keep them coming so I can help with tips for the community of videographers and creatives! Send them over to me @Plowman91 on Twitter.

Finally, ending with a must watch video, check out Philip Bloom's video shot with the Blackmagic Production Camera, the 4K one at Miami Beach, what do you think of it? Is it worth investing now the Panasonic GH4 is on pre-order and it looks like Sony will have a 4K DSLR announcement coming at NAB2014 too..!!

Philip Blooms Four Corners Miami Beach (Blackmagic 4K camera)

That's all for now folks! Keep the creative juices flowing!

Productive first month of 2015!

Adams video week roundup!

UK/Surrey Based DIT for Scripted Television Productions and Film Productions