Our Video Production Blog
Stills taken at the local and regional business expo today by APVideo, hosted at The Duchess Stand, Epsom Downs. Organizers were Exposure Events, sponsored by The Best of Epsom and Ewell.
Watch this space for the Expo highlights film!
As a local business, I visited the expo for the day, shot a load of lovely video and networked away. The list of exhibitors featured in the film will be posted here for you guys too.
As it reads above, I have been very busy recently with pre-production for a number of up coming projects, one of which is with Screen Subtitling Systems!
Screen is creating new branding for sales and online, and to go with that I've been set the task of producing a number of animations for them. I've done plenty of research into Screen, and have a great relationship with the marketing team, which means we have very good communication.
Tip No.1: build relationships from the outset of meeting someone.
Since our last meeting, I've developed a number of mood boards and narrative/VO ideas of the script/dialogue and a storyboard to go with it to represent the animations on screen. After drawing a number of ideas and storyboards I managed to narrow down the content for the first animation, and the graphics as well. I've then worked this into an After Effects storyboard with still images for preparation for a presentation.
Tp No.2: preparation and planning what you are going to do, for when, any why is really important. In terms of the animations I'm working with, that means producing mood boards, storyboards, sketches and basic designs, building into digital mock ups. These can then be used as elements in the animations!
I've also been out with Glen, we had a walk around Leith Hill a couple of weekends ago, I took the 24-70 and 100mm L on the 5D mk III. The hill was so high up that we were in cloud, combined with a constant beautiful golden hour made for beautiful photos. Glen took his film camera with him, and captured some gorgeous shots. Here's some of mine..
I'm still working on the videography business/investment post, it is a long one as you can imagine but it will be coming soon. I'll be going the the CVP Sony A7S event featuring Philip Bloom on the 11th which will be a great contributor to my knowledge. As well as narrowing down potential kit choices for this years video productions, I may be able to get some info from the CVP team about my potential kit choices and finance options.
“UPDATE (06/02/2015) Canon have now officially announced two new 5D model DSLR’s with a 50MP count, with a photography focus rather than video. This reinforces industry voices that Canon are pushing video pro’s up to their high end cinema cameras.. Sony for me I think!”
Tip No.3: Never stop learning. Get yourself to BVE for FREE from the 24th-26th Feb for seminars on 4K, editing, lighting, broadcast and the great expo!
Lastly, back in the beginning of January I was out filming Sarah and Matt's wedding. I started with the preparations while Glen was at the venue capturing some shots of the location, Matt and the guests arriving. I had the Pro Media Gear Dual-arc slider on Manfrotto 055 Pro-B legs, with a range of lenses for shooting in potential low light (not knowing what the day or location might turn out like later on, and if the weather changes..)
Chosen equipment for filming a funky wedding - Canon 5D plus a range of fast zooms and primes. Not to forget audio!
I captured some of the days footage in 50fps slow mo, when the light was available for a little bit of luxury with moving shots. When in video mode on the 5D mk III the 50fps mode is only available in 720p, not 1080p. This does make the footage softer, but I've found using the Red Giant 'Instant 4K' plug-in works well to upscale the clips to 1080, and sharpen them a little.
Throughout the day I switched mainly between the Tamron 24-70 and Canon 100mm L for wide/standard framing and then more detail/close ups. I've found this works well as there is no 24-135 F/2.8.. If you are working with a Canon 60D, or an APS-C camera you get a lovely look when using an 85mm or 100mm (as the focal length is multiplied), with a pretty bokeh as well. For cool-perspective ultra wide angle, the Samyang 14mm T/3.1 works a treat, for skate videos and music videos where you want to warp reality a little!
There will be more on the wedding film production in an up coming Manfrotto Ambassador blog!
Tip No.4: tell a story through your video/film, narrative-speaking there is a beginning, middle and end set around key events. It may sound like redundant advice, but many videos I watch fail to build the narrative or story through the visuals. It provides an immersive experience for your viewers, getting them involved with what you've produced.
*Now following up a few days later, the meeting with Screen went very well, I traveled up to their Suffolk HQ, a beautiful old building in the country. Myself, the marketing dept and business development were present as I showed my basic concepts and ideas, and we discussed further the ideas and terminology.
Tip No.5: if you're working with clients in a different industry to yours, do your best to learn as much as you can about their business, products, services, strategies, and what their clients want.
This has been fantastic progress for the end of January, which is usually a slow month for productions. With the wedding film almost complete, and the design beginning for the Screen Systems project I am confident it's the beginning to a great year. Not to mention the potential of IABM event coverage too! I'm due to visit the IABM team next week to talk further about this years videography.
After the CVP event with PB I'm sure to have worked to some conclusion for the video business investment post, but it may have to wait until BVE.. We shall see!
Some macro photography going on in the background, little herbs going!
From a quick walk in the morning.. Kids in Epsom and Ewell leaving their childhood behind!
Keep an eye out for my new Manfrotto Ambassador blog about filming weddings with Manfrotto gear, and I'm going up to London tonight for some night photography so I'll share the results with you later!
Madeleine Pink table centre piece at Epsom RAC (Canon 5D mkIII, Samyang 14mm @T/3.1, 1/60's, ISO 1600).
I am not a yes man. I will never say yes to doing something I haven't had experience in, as it can just cause anger, frustration and disappointment from both myself and the client, especially if I don't deliver what is expected.
Photography for me is one of those disciplines. Personally I am not a photographer, I don't have an education or background in still photography apart from graphics and VFX, so I go against one of my own rules here purely because of the following reasons, that may be applicable to you too!
1) I learned videography and production on broadcast video cameras, transitioning to DSLR through the wedding film job I do; I was heavily trained and now 3 years on my 5D mkIII is my port of call. Many will be in the same position as me here and will follow the exposure triangle (aperture, shutter speed, ISO).
2) While at university, and still now I study cinematic and storytelling techniques (it wasn't included in my Television and Video Technology BSc. course). Whether it be moving the camera or with a static shot, the composition of storytelling is a present and constant thought in my work.
3) I have prepared myself heavily with the correct equipment and research to use; high speed lenses, a range of lights to compose the image, building mood boards and finding out the clients requirements (as well as any inspiration they have that will add).
4) My client is very happy with what I produce, and if they weren't they wouldn't ask me to work with them again.
Note: I never advertise myself as a photographer.
That makes me confident to go out and take some photos of flowers for a florist, which I am doing today!
Madeleine Pink table centre piece at Epsom RAC (Canon 5D mkIII, Tamron 24-70mm @F/3.2, 1/50's, ISO 3200).
Transferring the skills from DSLR videography to photography have been easier for me, probably because I always shoot in manual, I love taking my camera out with me wherever I go, and the storytelling techniques of composing images are still present in photos like they are in video.
If however you find it a little more difficult, consult the exposure triangle, and keep a couple of things in mind;
Aperture - Wide open allows lots of light to enter, shallow depth of field. A narrow aperture reduces the light making the image darker, and creating a deep depth of field. Using focus and blur is one of the main tools the director uses to concentrate the audiences attention onto specific details.
Shutter speed - Controls the motion due to how long the sensor is exposed to the light. A fast shutter captures fast motion with minimal blur (sports and outdoor), a slow shutter means the sensor is exposed for longer, allowing the subjects to move in the frame while it is open, creating blur.
ISO - Digital noise added to increase the image exposure. Low ISO results in low noise, crisp images but with no added exposure, where high ISO will increase your exposure but will introduce digital noise that is more visible in dark situations.
Other key points to remember: White Balance/Colour Temperature - make sure your whites are white and your blacks are black. This depends on what light you are using, daylight for example is 5600K, but Tungsten is 3200K.
Make sure your camera is set to capture RAW and JPEG images to allow for greater definition when editing the pictures afterwards!
Madeleine Pink table centre piece at Epsom RAC (Canon 5D mkIII, Nikkor 50mm @F/1.8, 1/50's, ISO 1600).
It is worth a go if you are confident you can produce the images your potential client is looking for. Being a videographer not a photographer, I do not charge a standard fee to have me out for an hour and to post process the images later. This is for two reasons; I am a new business, and so is my client. Why out price your skills and make it a hard decision for your potential client to use you? Secondly, like I keep mentioning I am not a photographer and although I have rates and targets to meet financially, I see this more of getting out with the camera to be creative for an afternoon rather than a job.
Some points to consider if you are ever approached by someone who requires something different from your usual line of work! Do not forget to do your research though. Unfortunately I have had a number of experiences of photographers embarking on video without understanding the full production process, where I've been asked by their client to correct the mistakes.. So if you're a photographer doing video, again have confidence in that you will be able to produce exactly what is expected, and with the internet being the biggest learning and education network, there really is no excuse nowadays!
For those unaware, I have spent the last 18 months working with a photography and videography equipment company in China, called CamSmart! Many of you may have bought their DSLR Camera Rig from Amazon..
I am their European Rep, and product developer. I designed the professional camera rig that will be available to buy in February 2014, focusing on the different scenarios you will use a camera rig for, no matter what camera, location or type of shoot!
Michael is visiting England for the first time this week, with his wife Kaitlyn, we spent yesterday discussing the future plans for our products, marketing, advertisement and much much more, and topped it off with a wonderful meal in the Hilton.
I am ever more excited to receive the camera rig (which is currently on its journey from China to me), as it is the physical representation of the hard work and effort that has gone into 18 months of work. A product that I hope to share with every video producer that needs an alternative solution to a camera rig, at a fantastic price.
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Are you in need of innovative, cinematic and artistic promotional video's and media, that makes your business, product, event or service stand out, attract a wide audience and immerse them in the visuals and sound?
My portfolio includes video/media work with - Moet Hennessy, Broadcast Magazine, The BBC, AstraZeneca, Manfrotto & more.
I'm offering 10% off on all productions until the 15th of November 2013! Check out my work at
and get in contact!
DIT, Digital Imaging Technician, Camera Operator, Camera Assistant, TV Crew, TV Production, Film Production, Film Crew, UKTV, BBC Studios, Channel 4, Channel 5
