Why film, video and media is PERFECT for business, events and more! New infographics from APVideo on telling stories for you!

Now, more and more audiences are accessing content on mobile devices, all the time.

What is the best method of reaching them, promoting your products/talents/business/events, building a personality and telling a story? It's film, video and media of course!

I've researched the latest statistics from Cisco and other sources, combined with my own experience for these new infographics. The results are fantastic as it shows:

'Using film, video and rich media is proven for a high return on investment (ROI)'

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Why film, video and rich media is perfect for business, organizations, online, offline, live marketing, branding, promotion, communication and advertising. Tell your story with APVideo.

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The stats speak for themselves. Video is now a powerful communication tool for connecting and reaching audiences on a global, 24/7 platform. Tell your story with APVideo.

If you would like more info about how film and rich media can benefit your business, products, events then just get in touch!

APV wows Screen Subtitling Systems with promo animation

APV has completed the first phase of the new 'Screen Subtitling Systems' branding campaign, designing and producing an animation about the company.

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I began the pre-production of the Screen animations at the beginning of the year, developing a house style and recognized visual aesthetic that can be followed for future productions, this became the identity and format of the animations. Getting pencil on paper is my favourite way of developing ideas, especially for a graphics-based production. It allows you to clearly visualize ideas, inspiration and lay out the beginning, middle and end of the story.

The assets were all created in Illustrator or After Effects (using the Shape Layer tools), in 4K. I chose to offer this resolution because it would allow the Screen Systems marketing team to re-purpose the animation for print and digital media as well as future proofing for years to come.

After the assets and basic storyline was set, I blocked out the animation with voice over ideas to determine the duration and visual content - motion infographics must be entertaining and eye-catching, but must also convey the branding and professionalism of the client. An animation that is too long will bore viewers, so I capped the duration at 1:45.

I kept the marketing team up to date with progress and idea updates as well as a number of drafts through Vimeo, and after a number of months of production the animation was completed just before the NAB deadline. Screen are over the moon with the results, and so am I!

Screen will be displaying the animation on their stand at NAB Show 2015, in its native 4K resolution! Check out the animation here, and read the feedback/testimonial below.

Dean Wales (PR and Marketing, Screen Subtitling Systems) gives his fantastic feedback -

"Fresh, keen, knowledgeable, assertive, great to work with and incredibly talented. They're attributes you don't find together too often these days in one person but Adam has them all. Having met Adam at IBC when he filmed a colleague of mine, we knew he'd be the guy to produce our corporate, animated video. He grasped the brief instantly and completely understood our company, its values, our brand and indeed the industry within which we operate. And as for the video? Well the results are amazing. So much so we've commissioned him to produce individual product presentation animations for us. Thanks Adam."

Interview/Epsom Downs/Nutfield Priory Filming Sunday!

Sunday is always a hectic day for me, and yesterday encompassed helping Glen with his dissertation; he interviewed me about getting jobs in the broadcasting industry after university. He filmed it on the 5DmkIII, Samyang 85mm T1.5 Cine, Lilliput field monitor, Zoom H6 & Sennheiser ENG-100, Manfrotto 055CX and my new MODA RIG - in studio production mode.

It was a great opportunity for me to test out all of the new equipment on a video shoot together, and being on the other side of the camera was definitely interesting form me!

We then took a trip up to Epsom Downs, it was a really clear day so from the viewpoint I could see London on the horizon, with the Shard gleaming in the winter sunlight. This was taken on the 5D with the Sigma 70-200.

I got some pictures of the MODA rig in action, we were using it in two setups for the various shoots that day; the production mode for a large DSLR body and lens with cage and shoulder mount, as well as micro rig mode for a Canon 60D and cage. This shows how flexible the MODA rig really is in different shooting scenarios!

We then jetted off to Nutfield Priory near Redhill for the last video shoot of the day, for Steve from Partytime entertainment. He has an awesome new setup with white speakers, moving heads, star cloth, light up dance floor and now a dry ice machine!

Using the MODA rig with the Canon 5DmkIII, and a combination of lenses from Samyang 14mm T3.1 to Tamron 24-70 to a GoPro, myself and Glen captured the night. The dry ice was used for the couples first dance which looked great!

The footage from this shoot will go to John Harris Media, as part of a bigger project with Partytime, so I am looking forward to seeing the results!

I have also been working on the behind the scenes videos for the SWPP conference, showing how you can use Canon, Manfrotto and Elinchrom products to produce fantastic video on DSLR. I've been experimenting with beauty looks for one of the models...

Grading test for Canon/MF/Elinchrom BTS

There will be lots more coming over the next few days, I am currently buried under lots of post production work as well as developing Camsmarts new products too. Tonight I am out filming and taking photos for a new florist at Epsom RAC, so look forward to some new beauty snaps!

Happy New Year to you!

Interview with John Sinclair and new Manfrotto gear!

Hello, yesterday was an awfully hectic day.. Just as I was due to leave for London to film and conduct an interview with John Sinclair, there was a massive knock on the door.. A delivery man with two big Manfrotto boxes, Christmas came early!! For the new year, and as I now have the financial backing to launch Adam Plowden Videography I needed to step up the grip gear I use, especially as I am a single shooter keeping light is key.

Kit list - Magnesium Q5 ball head, Hydro-static magic arm + clamp, 775CX3 legs, 500AH head - pictures soon!

After much research into the many models of fluid video heads, tripods, ball heads and more, the list came together and off it was sent. I had been wondering to myself when the bits would arrive, as I was due to be going down to Devon this weekend to film with Bjorn Thomassen for product promotion and films for a conference, so the timing was perfect.

I quickly unboxed the gear and checked it out, to quickly pack it away again into my kit bag and leave for London! Having a carbon fiber tripod makes so much difference to the carrying weight, and it almost feels nicer to use.. Probably because it is so new haha!

Filming the interview with John was fantastic. If you don't know who John Sinclair is (like I did a couple of months ago) then wikipedia gives a basic overview, but listening and talking to John during the interview opened up a whole new person than what was written.

Here's a still from the interview, that I will be editing over Christmas for a short documentary for Iron Man Records. Cheers Caleb for the use of your massive flat!

Anyways, I am now finishing off the John Sinclair Viper Madness gig video, and it should be up and viewable by the end of the weekend, so if you missed the show and want to check out John and his Vipers LIVE, then keep checking for the link!

The 2nd edit of GLF video is on its way!

Apologies for the recent silence on here, I have been busy in the edit suite working on the GLF video, and I got a few extra shots yesterday to finish it off. It is looking extremely good, and I am happy how it is coming on. As I'm using Adobe Premiere Pro CS6, I have the very useful Mercury playback engine so working with HD video clips and graphics is not a problem until I get into the grade, which is to come later.

Here's a quick snap of where things are at, and I'll be working on the sound mix and grade later on today and tomorrow!

What's all this talk about work?!

Yep, lots of work talk today as I had a meeting at Glyn Technology School about producing a promotional video for the GLF schools conference! I didn't go to Glyn to study many years ago, but I heard about their Media department from Glen.. So I wrote up a proposal offering workshops for media students interested in getting into the video and broadcasting industry!

That however is a side note to today's events! I'm just about to send off the project breakdown for the video, I've racked my brains and done a load of research into the primary and junior schools that are part of The Glyn Learning Foundation in the surrounding area, to include in the video. Fingers crossed it gets the go ahead as it will keep me busy for the next month!

The school is taking advantage of the awesome 10% discount I'm offering on all productions until the 15th of November so if you want to save then get in touch!

Want creative and cinematic promotional video, and need to keep costs down?

Are you in need of innovative, cinematic and artistic promotional video's and media, that makes your business, product, event or service stand out, attract a wide audience and immerse them in the visuals and sound?

My portfolio includes video/media work with - Moet Hennessy, Broadcast Magazine, The BBC, AstraZeneca, Manfrotto & more.

I'm offering 10% off on all productions until the 15th of November 2013! Check out my work at

www.adamplowden.co.uk

and get in contact!