Transforming Brand Identity With Industry Leading Companies

There is no stronger method of transforming brand identity than through video and animation. We worked with ACL through their rebrand to develop and produce content that represents the new company direction and look.

This case study will show how brands and organizations can monopolize on visual media to drive their brand forward in marketing, advertising, communication and presence.

Client: Alarm Communications Limited

Industries: Hospitality, Stadia, Healthcare, Heritage, Education, Commercial

Brief: To create an engaging showcase reel that visually demonstrates ACL’s dominance as industry leader, while introducing the new branding through animation and visual style.

We had previously worked with ACL under their old branding, so it was refreshing to see the approach that the marketing team took with the design agency to develop the look books and identity.

Our role from there was to develop the looks further by producing a range of animated branding examples for the company directors to choose from. We provided a look book of logo animations that varied in style and speed.

How Does The New Brand Style Reflect The Footage?

Much of our previous footage included hints of the old ACL branding; van livery, uniform, lanyards, so this footage needed to be re-shot. We took advantage of this opportunity to hone in on the new sleek image guidelines.

Our research for the animation styles included inspirations from Apple and Kane Group, both of which employ organic and very smooth movement. By analysing the core ACL messaging, legacy and industry dominance, typographic animations were designed to further reinforce the new branding.

Uphold the strong, industry leading image across the brands visual identity.

We also spent time with the new ACL branded fleet to capture photographs of them on location, these are used internally and across the ACL website and social channels.

Presenting ACL engineers in the new uniform was a key part of this new media, in which we visited a number of locations where ACL operates to capture team members at work. This included Northwick Park Hospital, where ACL manages the security systems across the hospital.

The Evolution of the Brand

ACL works in a number of sectors across the UK, providing fire& life safety systems, security systems and building energy management systems to hundreds of locations. Part of the new brand identity looked at differentiating these services as clients can use one, all or a customization of the offerings.

The create differentiation between the services, we worked with the updated ACL logo and colour palette to design the animations.

Bringing Everything Together

Once we had captured all of the new footage and animated the new graphics, this was all combined in the edit suite and cut together into the new branding reel. After some timing tweaks with the animated overlays and client revisions, we presented the directors and marketing team of ACL with their new video.

The response was fantastic, and the company as a whole were very impressed with the new look and style of the brand. The video reflects the professionalism and industry standing that ACL has worked towards for the last 35 years.

The video has been used across the ACL website, LinkedIn, in tender and proposal presentations and for internal use too.

We are really pleased about the positive response to a long term project like this. Our way of working directly with the marketing team ensured smooth, straight forward communication of ideas throughout the development and production process.

Culture and Community

Visual identity, brand promotion and marketing doesn’t stop there. Our collaborative role with ACL also led us to capture a range of images at their corporate event held at Mercedes Benz World. This kind of imagery reinforces the positive culture of the team members, a great attribute for recruitment and careers.

Why You Should Use Video & Animation To Transform Your Brand Identity

The answer to that is simple. Think first impressions.

Your brand should be wowing new customers, new recruits or even your existing audience base. If it doesn’t give a bold first impression, how can your audiences remember who you are and what you do?

This leads into the story that you create. It should be concise and representative of your brands image and style. Whether that is promoting a service, showcasing a product, training or recruitment materials.

Lastly, is it fit for purpose? Your content should work for you across all platforms and mediums. We take extra care to understand exactly what clients need. Whether that is video for website banners, social media (and all of the associated formats), a range of images for print, animation for training. The list goes on, but all have one thing in common; they are all part of the brand identity.

Working With Us To Begin Your Transformation Is Easy. Simply use the contact form below to send us some information about what you might need