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Strategic grading with 'burnt in' footage.. Canon/Manfrotto/Elinchrom Promo for SWPP Conference 2014

I continue to work on the promo videos for Canon/Manfrotto/Elinchom today. After shooting the material in a 'neutral' picture style, there was still a lot of contrast, sharpness and saturation in the image. This has caused a couple of problems with the adjustment of the levels and colours when grading. Burnt in footage is where detail is lost due to a crushed dynamic range, out of focus picture, or a mis-interpreted colour balance (and plenty more). This footage is notably harder to work with due to the loss of detail; and when you come to colour correct or grade the shots, life becomes more difficult as hues and light levels are burnt in to the image. Applying numerous filters and effects to remedy this can only add noise and grain, and degrade the footage so it is important to remember to flatten the image before shooting!

Even with a neutral picture style selected, the internal settings for contrast, saturation etc sometimes remain the same, so remember to go into the picture style settings and set them all to the lowest. This will achieve a flat picture which is much easier to work with in post. For those who don't wish to apply heavy corrections or grading to your shots, shooting in neutral will work fine too, just add contrast when editing to remove the gamma grey curve and punch out the sharpness!

I've had to resort to black and white images for some shots due to burning in detail in low light shooting situations.

Here are some example frames of what I have been working with, and how I have graded them.

pregrade frame canon manfrotto elinchrom promo videopostgrade20

pregrade frame canon manfrotto elinchrom promo video Copyright Adam Plowden Videography 2014

postgrade frame canon manfrotto elinchrom promo video Copyright Adam Plowden Videography 2014

These are the frames from the second video. I was in a studio conversion for the MUA part, and Bjorn's place for the shoot. White balance wise it was cool, and when shooting directly into the the window I got a lovely hazy light effect.

pregrade frame canon manfrotto elinchrom promo video Copyright Adam Plowden Videography 2014 postgrade frame canon manfrotto elinchrom promo video Copyright Adam Plowden Videography 2014

pregrade frame canon manfrotto elinchrom promo video Copyright Adam Plowden Videography 2014 postgrade frame canon manfrotto elinchrom promo video Copyright Adam Plowden Videography 2014

pregrade frame canon manfrotto elinchrom promo video Copyright Adam Plowden Videography 2014 postgrade frame canon manfrotto elinchrom promo video Copyright Adam Plowden Videography 2014

We shot the first part at Gylly beach in Falmouth with Carly who runs an extreme fitness group called BootyCamp. Going for a gritty, filmic look for the gym part I used negative bleach bypass. For the beach, I tried to add some drama to the already crashing sea, unluckily for us it was freezing cold so we weren't up for staying there for long.

Captured with the Canon 5D Mark III, Tamron 24-70 F/2.8 VC, Sigma 70-200 F/2.8 OS, Samyang 14mm T/3.1, 35mm and 85mm T/1.5. Post production in Adobe Premiere Pro CS6 and graded using the in built colour correction tools and Red Giant Magic Bullet Looks.

When all the components to my new editing system arrive I am going to be transferring the grading workflow to Adobe SpeedGrade instead of Magic Bullet due to its ease of use, features and tools for cinematic grading as well as having an accelerated 2GB GPU with CUDA graphics... :D

The videos will be released next week on Vimeo, so watch this space for updates! If you can't wait until then, get down to SWPP on Saturday where I will be showing the video with Bjorn and talking about working with video on DSLR!

This gives you a bit of an example of what I've done to work with footage that has some lacking detail, creating a visual style to convey the subject of the video.

Interested in more of what I do? Check out my website, follow me on twitter, watch my videos! Oh and please share my blog and website if you can :)

Got any questions? Send them my way!

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Stills Copyright Adam Plowden Videography 2014.

 

Colour grading to achieve a 'gritty' yet cinematic look.

As you know I filmed some great material for a Canon/Manfrotto/Elinchrom promo video, which is going to be shown at The Societies SWPP conference next week. Todays challenge was to grade one of the videos; here are a couple of screenshots to show you what I was working with. The first is my first grade, which I then changed shown in the second.

grading in magic bullet for canon promo video

The colour balance was not good in the gym that we were shooting in, so try and overcome the warm/green hue I applied a blue tint to the image, as well as adding negative bleach bypass to give it that film process look. I then adjusted the grade, removing the blue tint as throughout the clips it did not look good all the way through. I then added a knock of contrast to enhance the colour and depth of the image.

grading in magic bullet for canon promo video

The video will be available to watch possibly next week or the week after!

IAmsterdam - My trip to the city of diamonds

Update! Just checked on the video upload on Vimeo, and I was hoping to be able to share it on here for you, but Vimeo once again disappointing me with its ridonculous conversion time! Still 20 minutes to go. :(

Back to normal for freelance videography

A week since IBC, things are pretty much back to normal for here in Epsom. I have been furiously emailing the companies and people I met to get my foot in the door for some videography or digital media content production.. We shall see! Oh yeah, immersive experience, here is what I am listening to - http://8tracks.com/monkcoco/amsterdams-jams

I have been working on an edit for a video of a day trip around Amsterdam city, just a few shots of what I though was worthy of being included! ("You only get one" quote from Glen Symes). It is currently taking a looonngggg time exporting in Adobe Media Encoder due to down-res'ing from 1080p to 720p for the web, as well as some heavy grading done in Magic Bullet, which always takes time anyway.

Here is a couple of photos from the edit, and the grade to show you how :)

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What can I say, do your clients pay for render time? XD

I'm going to upload the video of Amsterdam later today, so keep updated as I shall post it on here! I used Adobe Premiere Pro CS6 to edit the video, and Red Giant Magic Bullet to grade. I did a couple of timelapses so just sped them up and used 'Frame Blending' to create the smooth motion blur. I shot most of it on my Canon 60D and Tamron 17-50 F/2.8, also using Sams GoPro Hero3 for the other shots. I chose Zero 7 "Destiny" for the backing music as it is chilled and ambient, just like the culture over there!

In the meantime I am developing my marketing strategy for the videography business I am trying to get funding for, through The Start Up Loans company (James Caan), but that hasn't been at the top my list, although it really should be.. If you've got any tips for start ups and writing business plans then please forward them this way!

I am also working on videos in the edit suite which include interviews with F&V, NHK, Tokina, Ikegami, and NanGuang, so keep updated for those too!

Ciao for now :D