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Adam Plowden Video produces bespoke videos and media for local and global business, products and events, telling your story through engaging media. Video production agency in Epsom, Surrey.

Colour grading to achieve a 'gritty' yet cinematic look.

As you know I filmed some great material for a Canon/Manfrotto/Elinchrom promo video, which is going to be shown at The Societies SWPP conference next week. Todays challenge was to grade one of the videos; here are a couple of screenshots to show you what I was working with. The first is my first grade, which I then changed shown in the second.

grading in magic bullet for canon promo video

The colour balance was not good in the gym that we were shooting in, so try and overcome the warm/green hue I applied a blue tint to the image, as well as adding negative bleach bypass to give it that film process look. I then adjusted the grade, removing the blue tint as throughout the clips it did not look good all the way through. I then added a knock of contrast to enhance the colour and depth of the image.

grading in magic bullet for canon promo video

The video will be available to watch possibly next week or the week after!