Strategic grading with 'burnt in' footage.. Canon/Manfrotto/Elinchrom Promo for SWPP Conference 2014

I continue to work on the promo videos for Canon/Manfrotto/Elinchom today. After shooting the material in a 'neutral' picture style, there was still a lot of contrast, sharpness and saturation in the image. This has caused a couple of problems with the adjustment of the levels and colours when grading. Burnt in footage is where detail is lost due to a crushed dynamic range, out of focus picture, or a mis-interpreted colour balance (and plenty more). This footage is notably harder to work with due to the loss of detail; and when you come to colour correct or grade the shots, life becomes more difficult as hues and light levels are burnt in to the image. Applying numerous filters and effects to remedy this can only add noise and grain, and degrade the footage so it is important to remember to flatten the image before shooting!

Even with a neutral picture style selected, the internal settings for contrast, saturation etc sometimes remain the same, so remember to go into the picture style settings and set them all to the lowest. This will achieve a flat picture which is much easier to work with in post. For those who don't wish to apply heavy corrections or grading to your shots, shooting in neutral will work fine too, just add contrast when editing to remove the gamma grey curve and punch out the sharpness!

I've had to resort to black and white images for some shots due to burning in detail in low light shooting situations.

Here are some example frames of what I have been working with, and how I have graded them.

pregrade frame canon manfrotto elinchrom promo videopostgrade20

pregrade frame canon manfrotto elinchrom promo video Copyright Adam Plowden Videography 2014

postgrade frame canon manfrotto elinchrom promo video Copyright Adam Plowden Videography 2014

These are the frames from the second video. I was in a studio conversion for the MUA part, and Bjorn's place for the shoot. White balance wise it was cool, and when shooting directly into the the window I got a lovely hazy light effect.

pregrade frame canon manfrotto elinchrom promo video Copyright Adam Plowden Videography 2014 postgrade frame canon manfrotto elinchrom promo video Copyright Adam Plowden Videography 2014

pregrade frame canon manfrotto elinchrom promo video Copyright Adam Plowden Videography 2014 postgrade frame canon manfrotto elinchrom promo video Copyright Adam Plowden Videography 2014

pregrade frame canon manfrotto elinchrom promo video Copyright Adam Plowden Videography 2014 postgrade frame canon manfrotto elinchrom promo video Copyright Adam Plowden Videography 2014

We shot the first part at Gylly beach in Falmouth with Carly who runs an extreme fitness group called BootyCamp. Going for a gritty, filmic look for the gym part I used negative bleach bypass. For the beach, I tried to add some drama to the already crashing sea, unluckily for us it was freezing cold so we weren't up for staying there for long.

Captured with the Canon 5D Mark III, Tamron 24-70 F/2.8 VC, Sigma 70-200 F/2.8 OS, Samyang 14mm T/3.1, 35mm and 85mm T/1.5. Post production in Adobe Premiere Pro CS6 and graded using the in built colour correction tools and Red Giant Magic Bullet Looks.

When all the components to my new editing system arrive I am going to be transferring the grading workflow to Adobe SpeedGrade instead of Magic Bullet due to its ease of use, features and tools for cinematic grading as well as having an accelerated 2GB GPU with CUDA graphics... :D

The videos will be released next week on Vimeo, so watch this space for updates! If you can't wait until then, get down to SWPP on Saturday where I will be showing the video with Bjorn and talking about working with video on DSLR!

This gives you a bit of an example of what I've done to work with footage that has some lacking detail, creating a visual style to convey the subject of the video.

Interested in more of what I do? Check out my website, follow me on twitter, watch my videos! Oh and please share my blog and website if you can :)

Got any questions? Send them my way!

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Stills Copyright Adam Plowden Videography 2014.