I've been working on the title graphic for the Rotolight BVE video, sometimes I can get going straight away with designing and animating however (and I presume this is due to getting up early to start working) I was stuck for ideas.. VideoHive is a great resource for re-made graphics sequences for After Effects, but they are also great for getting inspiration on how to create the atmosphere and effects for your own work. I spend a good half hour looking through the pre-made effects and gathered some ideas.
One key point I've found to make the graphics seem realistic, and to give it an ambience there are a couple of things you can do to make it more life like. Number one is to use a particle generator to create dust to naturally drift around the environment. The particles can be given physical attributes like gravity and wind, which makes the animation more realistic.
Number two, using light and lens flares; this leak of light appears to give the environment in which your text, graphics etc seem to be in a 3D space shot through a camera - these are naturally occurring when out filming and in our eyes, so it can be used too.
Number three; textures and patterns; for a graphic based (not so much vfx based) title, tiling textures and patterns to create a wallpaper background is visually appealing, as is only using a number of tones from a simple colour pallet.
Number four; interpolation and motion blur. Again just like in real life, our brains process the images we see at around 16 frames per second, and fills in the spaces in between. In graphics this motion blur needs to be added, to correctly interpolate the animation and blur of a subject or object. The local and global motion blur (bouncing ball) icons are easily found on the timeline so be sure to click!
Number five; depth of field. In cinematography the director uses the depth of field to move the audiences attention through the frame to reveal new parts, to uncover secrets and ideas. This can be done in motion graphics too, by using a Camera. When you have a camera in your composition, be sure to check 'enable depth of field' and to set your aperture to a low F stop (F/1.8 for example) and increase the blur amount. After Effects then generates depth of field using the camera settings; making objects close and far away from the camera blurred.
Here's a snap of the working-graphic for the title, for a cinematic look to the video I have also applied an anamorphic aspect ratio overlay. I might make some changes later, but for now it is off for comments and feedback. If you have any questions about the graphics or videography then give me a shout!